Intel Corp. said it will combine its low-power Atom chip programmable processor, Altera Corp., as an attempt to get more of its silicon in medical devices and other embedded applications.
Intel, whose processors are the brain, 80 percent of PCs in the world, was quick to stake out for rapidly growing market, increasing consumer gadgets and industrial equipment should be computerized and linked.
Combining version of the Atom processor, Ubiquitous Netbooks, when the field programmable integrated circuits from Altera, Intel sells chips – known as the series E600C – customers can customize to suit your needs. "This is a step forward for us, as it may be one of our customers to develop and plan their specific (intellectual property) for the silicon itself," an Intel marketing director Jonathan Luse told.
When the traditional PC market is seen as mature, Intel expects that the demand for embedded chips to grow 25 percent annually over the next four or five years. In September, Intel announced the processor to drive computer and television, Internet, and last week the company said it has bought CognoVision, a Canadian start-up, which makes digital signage, the second main objective of embedded silicon.
Because they can be manufactured in large quantities, the chip field-programmable useful for different purposes usually cheaper chip designed for a very strict criterion. embedded chips accounted for about $ 1 billion of Intel's U.S. $ 44 billion in sales expected this year. E600C customizable series of Atom processors should be available in early 2011.
Intel is also eager to build market share in smart phones and tablet market is dominated by ARM Holdings plc, which designs chips with low power consumption Nvidia Corp., Marvell Technology Group Ltd. and Qualcomm Inc.Intel says a new chip aimed at tablets, code-named Oak Trail and due out in early 2011, will have improved power consumption and be more competitive.